A free weekly email on rate negotiation, carrier vetting, detention, and how to actually get paid — written by someone still booking loads for a living.
One email a week · Free call tracker when you subscribe · Unsubscribe in one click
One topic per issue. No roundups, no news recaps, no links to other people's articles.
Reading a board without getting played. Where the margin actually hides, and the three questions that move a rate before you ever say a number.
Vetting in four minutes flat. The double-brokering tells that show up before the truck does, and what to do the hour a load goes quiet.
Detention, TONU, layover, lumper. What's billable, what documentation makes it stick, and how to collect without burning the account.
No onboarding, no preferences to set, no app to download.
No credit card, no sales call, no "book a demo." One field.
One focused lesson, three minutes, sent the same morning every week.
Everything is written to be usable on the desk that day, not filed away.
This is the whole thing. Nothing held back for a paid tier, because there isn't one.
Detention gets denied for one reason more than all the others combined: nobody wrote down the time.
Four timestamps decide whether you have a claim or a complaint.
If your driver sends those four before he pulls off the property, you have something billable. If he calls the next morning and says he sat forever, you have a story, and stories don't get paid.
So move the ask earlier. Put the detention terms in the rate confirmation, not in the invoice email. Ask for the check-in time at check-in, while the driver is standing there and the guard has the log open. By the time the load delivers, the shipper's yard has already forgotten your truck existed.
One more thing nobody tells you in week one: free time starts when the driver arrives, not when the appointment was scheduled. Those are different numbers more often than they're the same, and the difference is yours to bill.
Tuesday issues, kept. Same writing you'll get in your inbox, no email required to read them.
The clause, the two calls, and the story of a $300,000 load that vanished through a real carrier's inbox.
ProspectingThe objection every new broker hears twenty times a day, and why it's the best news a shipper can give you.
Getting paidMost brokers who don't get paid weren't robbed. They were disorganized. Four leaks, one calendar.
The newsletter is free and stays free. This is the only thing on this site that costs money, and you never need it to get value from the emails.
Nobody is sitting by the phone hoping a new broker calls. The job is to be the name they remember on the day their coverage falls apart — and that day comes for every shipper several times a year.
It isn't a PDF you read once. It's a tool you open on your phone while the line is ringing.
Includes the full written playbook as a PDF and a pipeline tracker for Excel. Works on phone, tablet, or laptop. Nothing uploads anywhere — your pipeline stays in your browser.
The newsletter is free and stays free. No course, no coaching call, no paid community, no locked archive.
There is one paid thing on this site — The Shipper Playbook, a $47 tool for landing your own shippers. It's mentioned where you can see it and nowhere else. Every issue is written to stand on its own whether you ever buy it or not.
Someone who books loads for a living and still does. No name on it, because writing under my own name would mean writing a version that's safe for my employer, my customers, and my carriers to read — and that version wouldn't be worth your time.
What you get instead is specifics.
Tuesdays. Three minutes, one topic. If there's nothing worth saying that week, you get nothing.
Probably, for the first stretch. It's written for the first year on a desk. The billing and collections material tends to stay useful longer.
It's one person's experience of one corner of a very large industry. Lanes differ, brokerages differ, and your contracts are yours. Nothing here is legal or financial advice — read your own paperwork before you rely on anything in an email.
Reply to any issue — it comes straight to me. Corrections get printed in the next one. With no name on the masthead, fixing mistakes in public is the only trust mechanism there is.
Rates, carriers, detention, and getting paid. Three minutes a week, from someone still doing the job.
Subscribe and the first email brings you the Shipper Call Tracker — the spreadsheet I use to keep prospects from going cold. Free, no strings.
One email a week · Unsubscribe in one click
Your email address, and nothing else. There's no account, no profile, and no form asking for your company, your MC number, or your phone.
With the email provider that sends the newsletter. They store it to deliver the issues and to show basic aggregate numbers like how many people opened an issue.
It isn't sold, rented, traded, or shared with factoring companies, load boards, TMS vendors, or anyone else. There are no advertising trackers on this page.
Every issue has an unsubscribe link at the bottom. One click, effective immediately, no exit survey. You can also reply to any issue and ask to be removed, and your address gets deleted rather than just deactivated.
If any of the above changes, it gets announced in an issue before it takes effect.