Freight Bible
Guides

The parts nobody sits you down and explains

Every guide is a Tuesday issue, kept. Written by someone still booking loads. Free, and it stays that way.

Carriers

The rate con, clause by clause, and the three lines most brokers leave out

One missing line about who eats the claim. Here is the rate con read clause by clause, and the three lines most brokers leave off.

Rates

The five minute quote, and the sentence that keeps it honest

A rate on a lane you have never run, in five minutes. The method, the margin, and the one sentence that lets you adjust it later.

Career

The renewal letter, and the three numbers to run before you answer it

Cargo and bond renewals are coming in 25 to 50 percent higher for independents. Here is the math to run before you sign with an agent program.

Carriers

The rate con line that prevents it, and the call that catches it

The clause, the two calls, and the story of a $300,000 load that vanished through a real carrier's inbox.

Prospecting

Be the second number

The objection every new broker hears twenty times a day, and why it's the best news a shipper can give you.

Prospecting

How freight brokers actually find shippers

Bad prospecting is a list problem, not a phone problem. Here's where the names come from and why twenty is the right number.

Follow-up

The follow-up cadence that actually lands shippers

Most brokers quit after three touches. Most shippers switch brokers between the fourth and the seventh. That gap is the entire opportunity.

Getting paid

Detention pay: the four timestamps that decide it

Detention gets denied for one reason more than every other reason combined: nobody wrote down the time.

Getting paid

The load isn't done until the money clears

Most brokers who don't get paid weren't robbed. They were disorganized. Four leaks, one calendar.

Objections

“We’re happy with who we’re using” is not a no

An objection on a first call is not a decision. It's a way to end the call quickly. Here's what six of them actually mean.

On the call

A cold call script for new freight brokers

You have about ten seconds. Waste them on your company's founding year and you're done.

One email a week. Tuesdays. Free.

Rates, carriers, detention, and getting paid — from someone still booking loads. Subscribe and the first email brings you the Shipper Call Tracker, the spreadsheet that keeps prospects from going cold.

One email a week · Unsubscribe in one click